The Councilor for Culture, Festivals, Tourism and Commerce of the Bembibre City Council, Belén Martín Díaz, today presented the commemorative logo for the 50th anniversary of the Botillo Festival, a cultural and gastronomic event that will take place on February 11th.
The new logo will reinforce the Bembibre’s National Festival for the Exaltation of Botillo brand on the occasion of its 50th anniversary. It will form part of the promotional image of all the activities included in the program and will be incorporated into the poster, leaflets, tickets, as well as the website and social networks, in order to seek its best tourist positioning.
Martín Díaz has highlighted the importance of the Bembibre’s Botillo Festival, which she described as “an emblem of our town for what it represents from the tourist and traditional point of view.” However, until now there was no image that would allow the event and the scheduled activities to be clearly identified beyond the posters that are produced in each edition, “which we will continue to maintain for its cultural value and for the imput it gives to graphic creation”.
This visual creativity is intended to serve as the basis for the development of a definitive logo that supports the promotion of the Festival in any field. “Every year there are more than 1,200 people at the gala dinner, people come from all over the province to try the botillo tapas and the Farm and Food Fair is an unequivocal benchmark in Castilla y León. This continues to grow”, remarked Martín.
The logo focuses on the numerical anniversary of the Festival, which is embracing the seal of the Bembibre City Council. The image of the botillo takes on special prominence, represented in its pure state through a pictogram that shows the emblematic sausage as it is. The typography provides a corporate character identifying the Bembibre’s National Festival for the Exaltation of Botillo.
The new logo has two different versions: the first, focused exclusively on the event and anniversary:
The second reinforcing its institutional character by identifying the Bembibre Town Hall beyond the official seal.